UMass Athletics strength and conditioning — athlete training in the weight room, Amherst MA

Case study · Photography

UMass
Athletics

A working library from one live training day.

Client
UMass Athletics
Location
Amherst, MA
Delivered
54 edited photographs
My role
Photographer — shoot, edit, deliver

Objective & audience

Give the strength and conditioning programme a set of photographs it could keep using — for recruiting, social channels and print — rather than a handful of hero shots that run once.

[Myles to confirm the intended uses and who commissioned the shoot.]

My contribution

Everything from the camera onward

  • Photographed the full session on location, during live training — no staging.
  • Selected and edited the delivered set.
  • Delivered a library sized for web, social and print.

[If anyone else was involved — coordination, art direction, second shooter — name them here so the credit is clear.]

Approach

Training doesn’t pause for a photographer, so the day was shot as it happened: lifts, sled work, coaching conversations and the moments between sets. Coverage was deliberately broad — individual athletes, groups, coaches, detail — so the same day could feed very different uses without going back out.

The facility’s red walls and maroon kit are the palette of this site for a reason.

The work

UMass Athletics strength and conditioning — athlete training in the weight room, Amherst MAUMass Athletics01
UMass Athletics strength and conditioning — athlete training in the weight room, Amherst MAUMass Athletics02
UMass Athletics strength and conditioning — athlete training in the weight room, Amherst MAUMass Athletics03
UMass Athletics strength and conditioning — athlete training in the weight room, Amherst MAUMass Athletics04
UMass Athletics strength and conditioning — athlete training in the weight room, Amherst MAUMass Athletics05
UMass Athletics strength and conditioning — athlete training in the weight room, Amherst MAUMass Athletics06
UMass Athletics strength and conditioning — athlete training in the weight room, Amherst MAUMass Athletics07
UMass Athletics strength and conditioning — athlete training in the weight room, Amherst MAUMass Athletics08
UMass Athletics strength and conditioning — athlete training in the weight room, Amherst MAUMass Athletics09
UMass Athletics strength and conditioning — athlete training in the weight room, Amherst MAUMass Athletics10

All 54 frames in the gallery →

What it shows

Working fast in a live environment, reading a room for the moments that matter, and delivering a set that’s useful long after the shoot.

[Any verified outcome — where the images ran, feedback from the programme — goes here. If there isn’t one, this line stays as it is.]

Need this kind of coverage?

Athletics, events and on-location days are quoted per project. Tell me what it’s for.

Or just email Alexbraxton42@gmail.com